01 Jun 08 Feedburner Adsense
The rumors are apparently true. RSS feeds with Google AdSense are coming next week.
The AdSense Code: What Google Never Told You About Making Money with AdSense
That means contextual adverts in your Feedburner RSS feeds, that will be CPM based, which means you get paid on the number of ad impressions – so the more subscribers that you have, the more revenue you will generate.
It’s being rolled out to a select group of Adsense publishers first of all, but then it will be extended to all Adsense and Feedburner publishers in the near future.
Tags: adverts, feedburner, google, google adsense, impressions, publishers, select group, subscribers
05 Feb 08 What Is All The Yahoo About?
Why does Microsoft want to buy a failing company like Yahoo for? Like it or not, Google is the main search engine of choice for the overwhelming majority of the online population.
Remember the likes of Excite and Lycos? They seem to have vanished. AltaVista and inktomi got swallowed up by Yahoo themselves.
What Yahoo CAN offer Microsoft are the deals they have with Verizon, and the inroads they have made into the mobile market.
Windows Mobile 6 might not have the best reputation for stability (what Windows OS does), but WM7 is on the way, and more and more people are using mobile phones for everything but making phone calls.
What about the iPhone? Well, the iPhone is rather a cool niche product, but it does really offer mobile computing in the same way that Windows Mobile can and does, and as most of my readers will know, I am no fan of the Redmond giant.
Also many people that hacked their iPhone’s to work on other networks besides AT&T are now finding they no longer work after the latest iPhone updates. Also the iPhone is, officially, tied to AT&T, which is an expensive, slow, network.
Now, Google are looking to get into this area too. It’s well known that Google are bidding to obtain wireless spectrum, and are touting the idea of an open source phone with free (but advertisement-funded) software.
Google’s fear (besides being concerned that a Microsoft/Yahoo enterprise will eat into their market share) is that Microsoft will use their monopolistic powers to subvert the net; to change it slowly but surely, into MS-Net, much as they’ve done already, in the way they’ve stamped their feet at OpenOffice getting ISO 9002 certification for the .odt format, and they way they’ve only adopted the bits they decide they want in the Internet Explorer rendering engine.
Some say that Google is becoming too powerful, and heading towards a monopoly like Microsoft largely is. My own take on that statement is that whilst Google are enveloping the online world, by and large, unlike Microsoft, they are using standards that are already in place, and not trying to bend and change them to suit their own business practices.
Tags: inroads, iphone, market windows, microsoft, mobile computing, mobile market, mobile phones, niche product, overwhelming majority, phone calls, population, redmond giant, reputation, search engine, verizon, windows os, yahoo
04 Nov 07 OpenSocial From Google
OpenSocial is basically three APIs bundled together that allows developers to roll out the same application across a number of participating social networks.
So far, the big draw is OpenSocial’s supposed simplicity and openness. Facebook keeps its data secret and developers have to use its own markup language, whereas OpenSocial is allowing developers to work with a simple set of tools consisting of HTML, javascript, and elements of Flash. Here’s how it comes together:
First, there are the “hosts,” who are essentially a group of participating social networks. Google wisely dipped into Facebook’s pool of competitors by nabbing Hi5, Plaxo, LinkedIn, Orkut, Ning, Salesforce, Friendster, Viadeo, and Oracle right out the gate.
OpenSocial will work with another group, dubbed “developers” that includes many familar to Facebook’s users such as RockYou, Slide, iLike and Flixster
 It’ll be interesting to see what evolves over the next few months.
Tags: apis, closed doors, developers, essentially, facebook, flip the script, friendster, google, hi5, html javascript, linkedin, markup language, openness, orkut, plaxo, salesforce, simplicity, social networks, viadeo, wisely
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