The major point he makes is this. Why should large corporations only want to talk to relatively small audiences via social media when they’ve already got their own networks in place to address millions?
One issue concerns me here. What is to stop these major corporations planting people within the social media networks to conduct subliminal advertising campaigns? I’m not talking along the lines of magpie style tweets or blatant pushing of a product – that will simply get such people quickly unfollowed.
I’m thinking here of something along the lines of a method I saw described recently, where a company will pay you to talk up a product to your friends and family. Now if this can bring results – i.e increased sales – in face to face situations, why wouldn’t it work online, within social media networks?
I am not for one moment suggesting this is a ‘good thing’ but I could see some larger businesses at least trying this kind of approach.
Personally, I think it’s totally unethical, and that one should declare ones interest, but, money talks.
Your comments, as always, would be most welcome
Tags: advertising campaigns, audiences, chris brogan, conversations, facebook, friends and family, issue concerns, large corporations, magpie, media networks, money talks, subliminal advertising, tweets, twitter
Recently Friendfeed has made changes to its service. It now allows you to send your Friendfeed postings through to Twitter. They are limited to 140 characters once they get there, just like regular Tweets.
Friendfeed has also given the ability to send the Friendfeed postings that are generated by the other (any number of the 48 that Friendfeed currently supports) to Twitter as well.
Last but not least, it is now possible to send comments, and ‘likes’ to Friendfeed postings through to Twitter also.
I experimented with all of these, but have decided to turn off the comments and likes option. Why? Firstly it can look very disjointed as a Tweet, and secondly, but perhaps more importantly, if you’re a regular Friendfeed poster and commenter like me, your Tweets to your followers quickly build up to a high level of noise. I had this switched on for only 2-3 days, and started to get some unfollows, and more than a few questions about all the stuff coming through. One of my followers even thought that perhaps my Twitter had been hacked.