The Eye

With Google Suggest users are going to start to type in words for what they’re looking for, and find that Google is effectively going to hold their hand. This could mean that those sites that use long-tail keywords will need to re-think their SEO.

Why? Well the average user is going to start to type in words, and Google is going to attempt to finish it off for them, instead of the user doing it for themselves.

Think about it for a moment. You want to search for a new home on the east coast. As it goes now, you might well type in “east coast homes for sale” and see what Google gives you. With Google Suggest, as you start to type, Google will give you a list of suggestions. Therefore you won’t be finishing the search string you were going to put it, as once you get to say “east coast homes” you’ve already got a long list of suggestions, so you’ll pick one of those instead.

In my opinion it could alter the whole dynamics of SEO in a fundamental way.