According to ZDNet, Internet advertising in the UK will overtake TV this year. I am not suprised really, it was almost bound to happen at some point.
Take myself. I watch very little television, mostly because I am not interested in much of the content; secondly because on network television there are so many commercial breaks it spoils the few things I am interested in watching. I really don’t want to see an ad for injury lawyers, or for a new drug every 6-7 minutes.
Now, I appreciate that everything costs money, and advertising pays for those costs; after all, I have a number of blogs on which I carry advertising, including this one, as it pays for the costs of running them. However, no-one has to click on any ads on my sites, unless they want to, and that’s the same on most other sites I visit.
I keep in touch with what’s going on in the world. I read the local newspaper. I read the New York Times. I get a daily podcast of the Wall Street Journal. I frequently visit the BBC news site – as I feel they are less biased, and more trustworthy in their news reporting than Fox, or CNN for example.
Sometimes, I find the advertisements on web sites are useful. Sometimes I click on them, and read about the product and service that is interesting me. Sometimes I go on to make a purchase. One reason is that the advertisements online are more likely to relate to what you’re reading, unlike on television, where a commercial for a backache pill comes in the middle of a history documentary.
Tags: advertisements, bbc, bbc news, blogs, cnn, commercial breaks, costs money, fox, history documentary, injury lawyers, internet advertising, network television, new york times, news site, one reason, podcast, spoils, wall street, wall street journal, zdnet
It was felt here at The Eye, that perhaps it was getting a little too crowded, that there was perhaps a little too much information on the page.
Did you really need to know what the time was here? If you know where I’m situated, and you’re in the same time zone you know what time it is. If you’re in a different time zone, you probably don’t care.
Of course, we have keep some advertisements which we hope you don’t find overbearing, and indeed hopefully useful on occasions, and we do need to keep the lights on here too, and this blogging lark does cost time and money, even though we enjoy it and it’s fun.
Some looked very nice, and classy, and we actually did do some code rewriting on a couple of them to customize them to what we wanted – and then changed our minds.
There was one them that was really cool, but it wouldn’t allow me to use my flickr images in the way that the designer had got the whole thing set up, and I didn’t want to go re-loading them all again onto my own server. It’s not that I’ve not got the space; it’s that The Eye has been around a few years, and I haven’t got the time to make a few thousand previous postings look pretty.
One day, when I start a whole new blog though, I’ll take a look at some of these more unusual designs again.
Anyway, we hope you like the new look!
Please do comment or drop us an email and tell us your thoughts, good or bad. We’d love to hear from you.