One of the reasons I don’t watch network TV is the annoying number of ads, rather than the number of annoying ads. I fully realize that it’s the advertising the generates the revenue for the networks, but unlike online advertising, which you can usually ignore, and which in any case, tends to be contextual, rather than, as in the case of television advertising, completely irrelevant to the content.
I’m good at skim reading and I’m pretty good in general at skimming past anything that doesn’t interest me, and that I don’t need to know. On the occasions that I do watch television, I find I simply don’t remember advertisments. I do get annoyed that the program I am trying to watch is interrupted every 6-7 minutes with a multitude of junk food ads or about pills you should take after a lifetime of eating the aforementioned junk food, but I can’t remember for the most part what the actual products are, as I don’t take pills unless I really have to, and almost never eat junk food as I don’t like it.
Still, what I don’t understand is how some folks get so animated about a 30 second ad, when much of the programming itself leaves a lot to be desired!