29 Nov 08 Paid To Talk At The Cafe
I was just reading Chris Brogan’s interesting and engaging article about Cafe-Shaped Conversations
The major point he makes is this. Why should large corporations only want to talk to relatively small audiences via social media when they’ve already got their own networks in place to address millions?
One issue concerns me here. What is to stop these major corporations planting people within the social media networks to conduct subliminal advertising campaigns? I’m not talking along the lines of magpie style tweets or blatant pushing of a product – that will simply get such people quickly unfollowed.
I’m thinking here of something along the lines of a method I saw described recently, where a company will pay you to talk up a product to your friends and family. Now if this can bring results – i.e increased sales – in face to face situations, why wouldn’t it work online, within social media networks?
I am not for one moment suggesting this is a ‘good thing’ but I could see some larger businesses at least trying this kind of approach.
Would you be willing to write about products, and promote them in places such as Friendfeed, Facebook, and Twitter. Promoted in such a way that it looks like your truly a fan of them?
Personally, I think it’s totally unethical, and that one should declare ones interest, but, money talks.
Your comments, as always, would be most welcome
Tags: advertising campaigns, audiences, chris brogan, conversations, facebook, friends and family, issue concerns, large corporations, magpie, media networks, money talks, subliminal advertising, tweets, twitter
23 Nov 08 Having Mint Helps
I’ve just finished reading Louis Gray’s post about how Mint.com is bringing home to him in no uncertain terms how much the value of his investments is sliding right now.
There are no safe havens in which to put your money any more, he writes. It’s the same on the jobs front too. There are fewer and fewer jobs that can be considered safe any longer. Large corporations and small businesses alike are laying people off, and for the self-employed in many cases it’s getting harder to find work, or at least good enough paying work.
Yes, Mint.com can be frightening reading when you consider Louis’ scenario above. However, all Mint.com is doing is presenting your financial data to you in a way that’s easier to understand at a glance. Pie Charts and graphs abound, and it’s true, that a picture is worth a thousand words. I particularly find the pie charts useful for seeing just where that much money went this month. I often find myself drilling down to click on a category to see just how we did spend that much on a particular category, and it’s surprising how much you can actually save once you’re truly more aware of how much you’re spending on it.
A couple of bucks here and there, doesn’t feel like you’re spending much, but of course it adds up. Most of us can do the math. If, for example you buy 2 lattes five days a week at $3.49 a time, that’s $34.90 a week. No points there for being able to do such a simple calculation. However we rarely think of something like that in those terms, but more like oh, it’s only a few bucks a day, and then trot out an excuse to ourselves (always the hardest person in the world to convince to change, and the easiest one to make believable excuses to).
Look at that pie chart, and you can see how that chunk adds up in a month ($139.60), and in a year (based on 50 weeks – $1745). That information was there all the time, in your bank statements (assuming you use a card to pay), but when it’s presented in a clear graphical form to you, it has much more impact.
Using Mint.com is saving me money, alas not on coffee, as I almost always brew my own each morning!
Tags: bank statements, bringing home, charts and graphs, chunk, excuse, fewer jobs, glance, investments, large corporations, math, mint, much money, pie chart, pie charts, safe havens, small businesses, uncertain terms
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