According to ZDNet, Internet advertising in the UK will overtake TV this year. I am not suprised really, it was almost bound to happen at some point.
Take myself. I watch very little television, mostly because I am not interested in much of the content; secondly because on network television there are so many commercial breaks it spoils the few things I am interested in watching. I really don’t want to see an ad for injury lawyers, or for a new drug every 6-7 minutes.
Now, I appreciate that everything costs money, and advertising pays for those costs; after all, I have a number of blogs on which I carry advertising, including this one, as it pays for the costs of running them. However, no-one has to click on any ads on my sites, unless they want to, and that’s the same on most other sites I visit.
I keep in touch with what’s going on in the world. I read the local newspaper. I read the New York Times. I get a daily podcast of the Wall Street Journal. I frequently visit the BBC news site – as I feel they are less biased, and more trustworthy in their news reporting than Fox, or CNN for example.
Sometimes, I find the advertisements on web sites are useful. Sometimes I click on them, and read about the product and service that is interesting me. Sometimes I go on to make a purchase. One reason is that the advertisements online are more likely to relate to what you’re reading, unlike on television, where a commercial for a backache pill comes in the middle of a history documentary.
Tags: advertisements, bbc, bbc news, blogs, cnn, commercial breaks, costs money, fox, history documentary, injury lawyers, internet advertising, network television, new york times, news site, one reason, podcast, spoils, wall street, wall street journal, zdnet
Tags: bbc, cucumber rolls, fall colors, johnathon, johnathon ross, lunch, new england, nicely, podcast, roast beef, short time here, still beautiful, sunny day
I’ve been adding to my podcast “portfolio” a little more this morning. I already get the Wall Street Journal each weekday morning.
Today, I added some of the Time Podcasts. I also get the daily newspod from the BBC, which gives an interesting round up, and some analysis of current world events, and is about 35 mins in length
SDR news is another interesting, and short podcast I get each day.
All these Podcasts can be subscribed to, and one can also listen to them as and when, without a subscription. They are all free.
Tags: bbc, podcast, podcasts, sdr, wall street journal, weekday morning