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Ian May

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Demographics of American Newspapers

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1. The Wall Street Journal is read by the people who run the country.

2. The Washington Post is read by people who think they run the country.

3. The New York Times is read by people who think they should run the country and who are very good at crossword puzzles.

4. USA Today is read by people who think they ought to run the country but don’t really understand The New York Times. They do, however, like their statistics shown in pie charts and pretty pictures.

5. The Los Angeles Times is read by people who wouldn’t mind running the country — if they could find the time — and didn’t have to leave Southern California to do it.

6. The Boston Globe is read by people whose parents used to run the country and did a poor job of it, thank you very much.

7. The New York Daily News is read by people who aren’t too sure who’s running the country and don’t really care as long as they can get a seat on the train.

8. The New York Post is read by people who don’t care who is running the country as long as they do something really scandalous, preferably while intoxicated.

9. The Miami Herald is read by people who are running (from) another country but need the baseball scores.

10. The San Francisco Chronicle is read by people who aren’t sure if there is a country or that anyone is running it; but if so, they oppose all that they stand for. There are occasional exceptions if the leaders are handicapped minority feminist atheist gay dwarfs who also happen to be illegal aliens from any other country or galaxy, provided of course, that they are not Republicans.

11. The National Enquirer is read by people trapped in line at the grocery store.

12. The Seattle Times and Nashville Tennessean are read by people who have recently caught a fish and need something to wrap it in.

Internet Bypasses TV In The UK

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According to ZDNet, Internet advertising in the UK will overtake TV this year. I am not suprised really, it was almost bound to happen at some point.

Take myself. I watch very little television, mostly because I am not interested in much of the content;  secondly because on network television there are so many commercial breaks it spoils the few things I am interested in watching. I really don’t want to see an ad for injury lawyers, or for a new drug every 6-7 minutes.

Now, I appreciate that everything costs money, and advertising pays for those costs; after all, I have a number of blogs on which I carry advertising, including this one, as it pays for the costs of running them. However, no-one has to click on any ads on my sites, unless they want to, and that’s the same on most other sites I visit.

I keep in touch with what’s going on in the world. I read the local newspaper. I read the New York Times. I get a daily podcast of the Wall Street Journal. I frequently visit the BBC news site – as I feel they are less biased, and more trustworthy in their news reporting than Fox, or CNN for example.

Sometimes, I find the advertisements on web sites are useful. Sometimes I click on them, and read about the product and service that is interesting me. Sometimes I go on to make a purchase. One reason is that the advertisements online are more likely to relate to what you’re reading, unlike on television, where a commercial for a backache pill comes in the middle of a history documentary.

The Kindle

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Check out The Kindle

The Kindle* Revolutionary electronic-paper display provides a sharp, high-resolution screen that looks and reads like real paper.
* Simple to use: no computer, no cables, no syncing.
* Wireless connectivity enables you to shop the Kindle Store directly from your Kindle—whether you’re in the back of a taxi, at the airport, or in bed.
* Buy a book and it is auto-delivered wirelessly in less than one minute.
* More than 90,000 books available, including more than 90 of 112 current New York Times® Best Sellers.
* New York Times® Best Sellers and all New Releases $9.99, unless marked otherwise.
* Free book samples. Download and read first chapters for free before you decide to buy.
* Top U.S. newspapers including The New York Times, Wall Street Journal, and Washington Post; top magazines including TIME, Atlantic Monthly, and Forbes—all auto-delivered wirelessly.
* Top international newspapers from France, Germany, and Ireland; Le Monde, Frankfurter Allgemeine, and The Irish Times—all auto-delivered wirelessly.
* More than 250 top blogs from the worlds of business, technology, sports, entertainment, and politics, including BoingBoing, Slashdot, TechCrunch, ESPN’s Bill Simmons, The Onion, Michelle Malkin, and The Huffington Post—all updated wirelessly throughout the day.
* Lighter and thinner than a typical paperback; weighs only 10.3 ounces.
* Holds over 200 titles.
* Long battery life. Leave wireless on and recharge approximately every other day. Turn wireless off and read for a week or more before recharging. Fully recharges in 2 hours.
* Unlike WiFi, Kindle utilizes the same high-speed data network (EVDO) as advanced cell phones—so you never have to locate a hotspot.
* No monthly wireless bills, service plans, or commitments—we take care of the wireless delivery so you can simply click, buy, and read.
* Includes free wireless access to the planet’s most exhaustive and up-to-date encyclopedia—Wikipedia.org.
* Email your Word documents and pictures (.JPG, .GIF, .BMP, .PNG) to Kindle for easy on-the-go viewing.
* Included in the box: Kindle wireless reader, Book cover, Power adapter, USB 2.0 cable

Check it out here